Today we’d like to introduce you to Adam Devine.
Adam, can you briefly walk us through your story – how you started and how you got to where you are today.
My interest in firearms began as a kid, but grew to a passion while I worked as a master mechanic in the high-performance motorcycle industry. After my wife and I moved to the Houston area a decade ago, I decided to get out of the motorcycle industry and into firearms full time. In 2013, we founded Ranger Point Precision LLC, a full-service custom firearms, gunsmith, and CNC machine shop. We saw the opportunity to raise the bar in an industry that seemed mired in long lead times and lackluster customer service.
Since I had a peculiar passion for Marlin lever-action rifles, we decided to make them a Ranger Point specialty.
Today, four years later, we are nationally recognized as the premier Marlin Firearms experts, offering custom services and parts that are unrivaled in the industry. We’re also one of the few full-service gun shops that offer a nationwide clientele everything from general to advanced gunsmithing, custom parts, coatings, and manufacturing capability.
Great, so let’s dig a little deeper into the story – has it
been an easy path overall and if not, what were the challenges you’ve
had to overcome?
As a small business owner, there’s a lot to learn in the beginning from commercial real estate to taxes, licenses, insurance to accounting, HR, website design, social media and marketing to product design and machining, packaging, fulfillment and shipping. You spend countless hours educating yourself on everything you need to know to run the business.
When it comes to gunsmith services and product manufacturing, we’re constantly on the lookout for skilled people that can deliver on our promise of the highest quality products and services delivered on time and to our customers’ complete satisfaction.
We’ve certainly found that not every hire delivers on our high expectations but we’re fortunate enough to attract some great talent and we’re constantly on the lookout for our next rock star.
Additionally, we spend a ton of time on R&D rolling out new customs options, gunsmith services and performance parts. Balancing our time between R&D and day-to-day operations can be tricky but we’ve found that you have to keep innovating if you want to keep raising the bar and exciting your customers and prospects.
Our biggest challenge at this point is keeping up with the growth that a good business model generates. Lean manufacturing and business efficiency is a high priority so that we can aptly scale while still delivering fast turnaround and high quality products.
Customer service is our very top priority. As such, the better our efficiency in operations the more quality time we can spend getting to know our customers personally and taking the time to educate them and answer all of their questions.
Please tell us about Ranger Point Precision.
Ranger Point Precision is a full-service gunsmith and CNC manufacturing machine shop that builds custom rifles and delivers performance gunsmith services and parts along with mil-spec coatings and wood restoration services.
Initially, we built our reputation as one of the leading experts in Marlin Firearms and Henry Repeating Arms lever-action services and parts. From our classic cowboy actions to all-weather hunting, specialized caliber builds, and semi-auto pistol caliber, short stroke carbines, our customers are always pushing us to come up with the next big thing.
Since then, we’ve built awareness for many of the other models of firearms with which we have expertise such as Remington, Savage, CZ, Springfield Arms, Steyr Pistols, Sig Sauer, Glock and many others. We build match-grade rifles and do a ton of caliber conversions in addition barrel shortening, threading, and brakes. For many of our customers we’re a one stop shop, whether they want a trigger job on a hand gun, a snazzy paint job, or one of the most precisely built rifles they’ll own.
We’ve gotten to know many others in the Houston area beyond just our customers, including many of the top gun shops, gun ranges and manufacturers. This has helped us build much of our local business via word-of-mouth and referrals and in turn we’re able to refer our customers back to this same close network of friends.
Our team of passionate and highly skilled gunsmiths, machinists and designers is dedicated to delivering the best services, products and customer experience. The quality of both our customer’s finished project and their experience with us is our top priority. We feel honor bound to give only our best to the Americans who support the second amendment every day with their voices, votes, and hard earned pay.
Is there a characteristic or quality that you feel is essential to success?
The key ingredient to our success has been our dedication to a high quality customer experience. It’s really that simple. We answer the phone, we reply to emails and social posts, we check in with our clients while they wait for their custom to be finished. We involve our customers in the process, and we learn from them because we listen.
When we make a mistake, we treat it like a four alarm fire and fix it
immediately. In a business landscape shrouded in digital answering
services and call centers, the time honored tradition of personal touch
still lights the way.